Something Like A Phenomenon - New Givenchy Mascara

I've expressed my indifference to mascara before, with the exception of my dislike of Maybelline's Great Lash and my current satisfaction with L'Oreal FeatherLash and Fresh Supernova. The Fresh Firebird is pretty, no doubt, and actually a pretty good mascara - would be even better if it were waterproof according to my sis. But the new Givenchy Phenomen' Eyes Mascara is something I cannot even begin to fathom.

San once mentioned to me how a certain Clinique mascara reminds her of a medieval torture device. I completely agreed. I would like to say the same for this one. It looks like a ball and chain that someone could chuck at your head - sort of.

At the same time, the fresh take on mascara design is kind of interesting and cool. The only real innovation when it comes to mascara over the last few years (I think) have been plastic bristles and lash comb-type wands. The Givenchy one is so unique and I'm kind of dying to know how it works.

The little heart-shaped ball at the end looks easy to use on one hand, and quite weird on the other. But I've never liked using the usual mascara wands and for a while have been thinking of trying Sally Hansen Natural Beauty by Carmindy's mascara, which supposedly has a teeny little wand that coaxes out all those little lashes. This design looks like it might do something similar. If anyone has tried it, please comment and let me know!

This is definitely one of the most pricey mascaras I've seen so far, and I can't figure out why since the design looks like it takes about one-tenth the effort of creating a regular mascara wand. Hmm.....Either it will be a colossal failure or the next big thing. $27.00 @ Sephora